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Concept project for Moschino store in Florence, Italy

In collaboration with Maison Nour Al-Dean and Carla Cammal

Concept store designed for the italian fashion brand Moschino. The interior is influenced by the story of “Alice in Wonderland”, full of fantasy and everyday life objects that become an extraordinary part of the store. The white corian material used in the inside is in full contrast with the window display and entrance, giving the idea of entering a new magical world full of pure organic shapes.